Senior Creative Direction Without the Agency Layer
Fractional creative direction across brand, UX and digital work—without hiring a full-time Creative Director.
Brian Desautel
Creative Director, Infernal Machinery
Senior Creative Direction Without the Agency Layer
Fractional creative direction across brand, UX and digital work—without hiring a full-time Creative Director.
Brian Desautel
Creative Director, Infernal Machinery
Senior creative judgment where and when it’s needed.
Creative direction
Brand strategy and positioning
Identity systems
UX and digital experience
Website direction and design
Creative team and vendor leadership
Use a Designated Driver.
The business has outgrown its brand.
Creative work is being produced without consistent direction.
A website or digital product needs direction before more money is spent building it.
Internal teams or outside vendors need someone to set and hold the direction.
The owner or leadership team is making too many creative decisions themselves.
FPO
CGA
Case Study PendingFPO
KoH Rebrand
Case Study PendingIt's Not the Years. It's the Mileage.
Brian Desautel
Creative Director, Infernal Machinery
25+ years in design. More than 15 spent as an Art Director and Creative Director, with work spanning Oakley, Kawasaki, Dell Software and businesses across action sports, software, collectibles and transportation.
No account layer. No junior handoff.
01
Light Fractional Engagement
5–10 hours per month.
Review, direction, decision support and creative oversight.
Pricing
FPO — pricing to be established
02
Embedded Fractional Engagement
15–40 hours per month.
Active direction across ongoing brand, UX, website, team and vendor work.
Pricing
FPO — pricing to be established